Privacy Policy

Apex Excalibur General Trading L.L.C S.O.C ("Company", "we", "our", or "us") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, engage in business with us, or visit our physical premises.

By using our website or our services, you consent to the data practices described in this policy.

1. Information We Collect

We may collect personal and business information from you in a variety of ways, depending on how you interact with us:

Directly Provided Information: Includes your name, email address, phone number, job title, company name, and shipping/billing addresses when you fill out forms, request quotations, or communicate with us.
Commercial & Trade Data: Information required to facilitate international trade, including financial details, bank account information, import/export documentation, and tax identification numbers.
Recruitment Data: Resumes, cover letters, and employment history submitted through our Careers page.
Automated Information: Your IP address, browser type, operating system, and browsing behavior collected automatically via cookies and similar tracking technologies when you use our website.
Physical Security & Virtual Meeting Data: Video footage from CCTV at our physical premises, and audio/video recordings of online meetings or conferences for quality assurance, compliance, and record-keeping.

2. How We Use Your Information

We use the collected information for the following legitimate business purposes:

To Provide Services: To process inquiries, issue quotations, manage purchase orders, facilitate customs clearance, and execute shipping and delivery obligations.
To Communicate: To respond to your queries, send transactional updates (such as invoices or Bills of Lading), and provide customer support.
For Marketing and Publicity: Subject to your consent and our mutual agreements, to reference our business relationship in corporate materials, case studies, or promotional content (as outlined in our Terms of Use).
For Security, Safety & Quality: To monitor our premises via CCTV for asset protection, and to record virtual meetings for quality assurance, training, and compliance purposes.
For Recruitment: To evaluate your qualifications for current or future job openings if you apply through our Careers page.
To Improve Our Website: To analyze website traffic and user interactions to enhance functionality and user experience.

3. Information Sharing and Disclosure

We do not sell, rent, or trade your personal information. We may share your information only in the following circumstances:

Service Providers: With trusted third parties who assist us in operating our business, such as freight forwarders, shipping carriers, customs brokers, banks, and IT service providers. These parties are bound by confidentiality obligations.
Legal & Regulatory Requirements: With law enforcement, government authorities, or regulatory bodies in the UAE or destination countries if required to comply with customs laws, export regulations, legal subpoenas, or court orders.
Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.

4. International Data Transfers

As an international trading company, we may transfer your data to suppliers, buyers, or partners located outside the United Arab Emirates to fulfill our contractual obligations (e.g., sharing destination details with an overseas manufacturer). By doing business with us, you consent to these necessary cross-border data transfers in accordance with applicable laws.

5. Data Security

We implement appropriate technical, organizational, and physical security measures to protect your data from unauthorized access, loss, misuse, or alteration. However, please be aware that no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

6. Data Retention

We will retain your personal and business data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including for the purposes of satisfying any legal, accounting, tax, or reporting requirements.

CCTV Footage: Retained for a limited period as required by local security regulations before being overwritten, unless required for an ongoing investigation.
Online Meeting Recordings: Retained only for as long as necessary for the specific business, compliance, or record-keeping purpose for which the meeting was recorded, after which they are securely deleted.
Career Applications: Retained for a reasonable period to consider you for future opportunities, unless you request its deletion.

7. Your Rights

Depending on your jurisdiction and applicable data protection laws, you may have the right to:

Request access to the personal data we hold about you.
Request correction of inaccurate or incomplete data.
Request deletion of your personal data, subject to legal and contractual constraints.
Opt-out of receiving marketing communications from us at any time.

To exercise any of these rights, please contact us using the details provided below.

8. Cookies Policy

Our website uses cookies to enhance your browsing experience. Cookies are small files placed on your device that help us remember your preferences and understand how you use our site. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, some parts of our website may not function optimally. More details, please refer cookie policy.

9. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. We encourage you to review this policy periodically to stay informed about how we are protecting your information.

10. Contact Us

If you have any questions, concerns, requests, notices or complaints regarding this Policy, please connect us through contact us page.